What variables need to be considered while developing a list of potential countries
Questions:
1. What variables need to be considered while developing a list of potential countries?
2. Describe the four steps a firm should take when it is considering going global.
3. Discuss at least three challenges that a company may face in the early period of
expansion.
4. Describe the three main categories of market entry strategies.
marketing_ch_5___________________________________ mgt201_assignment_1_2nd_2020 (1)
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