Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

1. An introduction with a detailed description of the company

2. A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

3. An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:- Financial, physical, or human resources- Access to natural resources, trademarks, patents, or copyrights- Current processes (employee programs or software systems)

4. An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:- Market trends (new products or technology advancements)- Economic trends (local and/or global)- Demographics- Regulations (political, environmental, or economic)

5. Conclusion with an evaluation of how the company has retained its competitive advantage

Include APA-formatted in-text citations and a reference page with at least 2 sources.

Answer preview to select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

APA

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