Why is ethics an important consideration in marketing decisions
What is social responsibility (4 points)? Why is it important (4 points)? • Why is ethics an important consideration in marketing decisions (4 points)? • What trade-offs might a company have to make to be socially responsible and responsive to market demands (4 points)? • Do you believe that sustainability is a true strategy or merely fashionable? Please explain. (8 points)
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