Begin by reviewing Case 8.1- Macy’s Races Ahead with Mobile Retail Strategies  

Begin by reviewing Case 8.1- Macy’s Races Ahead with Mobile Retail Strategies

Begin by reviewing Case 8.1- Macy’s Races Ahead with Mobile Retail Strategies

After reviewing the case in detail, develop a 4-5-paged(double space with 1\’\’ margin), APA-formatted paper that provides detailed analyses of 6 questions:

· Describe how each of Macy’s mobile retail strategies enhances the in-store shopping experience for customers.

· What will most customers think about Target’s attempt to make mobile price comparison more difficult?

· How does Macy’s benefit from the use of location-based apps like Foursquare and Shopkick?

· Why is it important that Macy’s get customers to “opt-in” to its program before sending promotional text messages?

· Does Macy’s Backstage Pass Program really add value to the customer, or is it just a “gimmick” with short-term benefits?

· Traditional retailers spend a considerable amount of money to maintain an inventory of products and provide salespeople to service in-store customers. Explain whether or not the practice of showrooming is unethical. What can retailers do to respond to the showrooming trend?

REQUIREMENTs:

1. use at lease 6-8 reliable, academic and peer-reviewed resources and cite them in a reference page.

2. In text citation should be sufficient. Use the academic resources to support your analysis.

3.Be original!!!!!!

Requirements: 4-5 pages

https://drive.google.com/drive/folders/1lt_u8TAcfk…

Answer preview to begin by reviewing Case 8.1- Macy’s Races Ahead with Mobile Retail Strategies

APA

1662 words

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