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Research peer-reviewed journal articles on one of the 4Ps – Promotion.

Research peer-reviewed journal articles on one of the 4Ps – Promotion. For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following:  Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post … Read more

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Select peer-review journal articles on one of the 4Ps – Place.

Select peer-review journal articles on one of the 4Ps – Place. For this module’s discussion, you will select peer-review journal articles on one of the 4Ps – Place. Keyword search terms might include one of the following:  marketing channel strategy, distribution, retailers, internet, or supply chain. Once you have selected your peer-reviewed journal articles, post … Read more

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Share a synopsis of the product strategy and branding concepts discussed.

Share a synopsis of the product strategy and branding concepts discussed. Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” … Read more

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