. Distinguish among a product idea, a product concept, and a product image.
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Product Idea
Necessity is the mother of all invention. A product idea is basically an innovation or invention of a product by a particular person. Coming up with a product idea may involve carrying out a lot of research on the product itself, the market niches and the consumer needs. A product idea is an idea that has been birthed and was never in existence. This means it needs to be protected from being stolen. It is a….
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