The chapter discusses several different types of assets
The chapter discusses several different types of assets 1. The chapter discusses several different types of assets (category exclusivity, couponing, digital or electronic, direct marketing and databases, event sponsorships, in-game sponsorship, intellectual property, media, pass-through rights, premium giveaways, print advertising, signage, special event marketing, tickets, couponing, product sampling, and venue signage) that can be monetized. … Read more

