Banking on Ethics Ethics and Social Responsibility in Business In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally … Read more
Voice Over Protocol Voice over Internet protocol (VoIP) has become a standard way to route calls to remote locations for businesses that have nationwide locations and global operations. Power over Ethernet (PoE) is also a standard component of today’s business networks. Discuss why these two elements are found together in business networks. Identify and discuss … Read more
A Retailer Case Study Zappos®, the world’s largest online shoe retailer, discusses its commitment to social responsibility and to ethical behavior. Developing employee activities and long-term relationships with charitable organizations allows Zappos to ingrain the importance of helping the greater good into its organizational culture. Zappos culture also guides its employees to make ethical decisions … Read more
Real-World Ethical Dilemmas Part 1: Real-World Ethical Dilemmas Real-World Ethical Dilemmas Many state and local bar associations consider ethics questions quite often. For an example, go to the New York City Bar website: http://www2.nycbar.org/ and skim a few committee reports. Pick one and answer the following questions: What was the ethical issue addressed? How was … Read more
Providing Good Customer Service Mini-Case: Providing Good Customer Service(© Cengage Learning. All rights reserved. No distribution allowed without express authorization.) A classic Sloan Management Review article by Schlesinger and Heskett, titled, “Breaking the Cycle of Failure in Services” teaches us that customer satisfaction depends on a number of things, including employee satisfaction! They basically say, … Read more
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