In essence, Sneaker Wars served as a “survey course” to sports management.

In essence, Sneaker Wars served as a “survey course” to sports management. That is to say, the
book covered a multitude of topics including, but not limited to: the historical evolution of sports
business, international relationships, sports business contracts and transactions, and even the
pure/impure nature of sports business. While the book covered a large amount of particular
topics, there were still a number of general key lessons to be learned. As such, for this report on
Sneaker Wars, you are to provide the following:
-Provide an in-depth discussion as to what you believe was the function of “Sneaker Wars” (i.e.,
why it was written/what was the overall point of the author’s story?)