Sometimes a new product or service endeavor fizzles in the marketplace.

Sometimes a new product or service endeavor fizzles in the marketplace.

Sometimes a new product or service endeavor fizzles in the marketplace. Sometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a “good idea” at the time; however, it is evident that the promising new product or service is now headed toward obsolescence. Assume the role of the lead marketer of a struggling (or failed) product. Provide a detailed analysis of the product or service failure; and present a step-by-step description of how these (and future) product failures could be avoided. Include links to relevant marketing materials to illustrate your ideas.

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